000 01441pam a2200397 a 4500
001 707560
003 OSt
005 20181105112935.0
008 970220s1998 nyua b 001 0 eng
010 _a 97009228
020 _a0321015479 [newsprint]
040 _aDLC
_cDLC
_dDLC
043 _an-us---
082 0 0 _221
100 1 _aWilcox, Dennis L.
245 1 0 _aPublic relations :
_bstrategies and tactics /
_cDennis L. Wilcox, Phillip H. Ault, Warren K. Agee.
250 _aFifth edition
260 _aNew York :
_bLongman,
_cc1998.
300 _axxiv, 584 pages :
_billustrations (some colors) ;
_c24 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 _aContents: Part 1 Role -- Part 2 Process -- Part 3 Strategy -- Part 4 Application -- Part 5 Tactics.
541 _xChristopher Biore
_yBusiness and Accountancy
_zBSBA-Human Resouce Development Management
546 _aEnglish
650 0 _aPublic relations.
650 0 _aPublic relations
_zUnited States.
700 1 _aAult, Phillip H.
_d1914-
700 1 _aAgee, Warren Kendall.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
998 _cAgnes[new]
_d11/05/2018
999 _c9381
_d9381