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040 _aUniversity of Cebu- Banilad
_cUniversity of Cebu- Banilad
100 _aFajardo, Bernard,
245 _aConsumers' buying preference in SM City Cebu SY 2006-2007 /
_cBernard Fajardo [and four others].
260 _aCebu City :
_bUniversity of Cebu,
_c2007.
300 _aiv, 24 leaves ;
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
501 _aThesis (Degree of Commerce and Accountancy)-- University of Cebu-Banilad, 2007.
504 _aIncludes bibliographical references [18-19]
520 _aSummary: The main purpose of this study was to determine consumers buying preferences of apparels between boutique and stall and their level of satisfaction in SM City, Cebu on the year 2006-2007. Specifically, this study sought to answer the following 1. What is the profile of the respondents in terms of 1.1 age 1.2 gender 2. What are the respondents buying preferences? 3. What are the respondents level of satisfaction in terms of 3.1 service 3.2 stock of materials 3.3 price 4. Based on the findings of the study, what recommendations maybe proposed?
541 _xChristopher Biore
_yBusiness and Accountancy
_zBSBA-Management Accounting
546 _aEnglish
700 _aMangaoang, Chinky,
700 _aCabahug, Jake Arthur,
700 _aDandan, Julius,
700 _aAlbrecht, Michelle June,
942 _2ddc
_cTHE
998 _cKristine[new]
_d04/01/2019
999 _c9973
_d9973